At the LGMA Awards for Excellence Sunshine Coast Council won the Workplace Wellbeing category for our FRESHminds program. The award recognises our FRESHminds program as being at the forefront of Local Government best practice in promoting a mentally healthy workplace.
This award is something that council and Source Media are proud of as it really validates the creation of our FRESHminds video and the courage of the video participants in telling their personal stories.
In collaboration with Goorie Vision they wrote the chapter ‘Video for Empowerment’ about running traditional knowledge recording workshops.
Producing Videos has been called the ‘bible’ of video making and is used throughout Australia as a University textbook. A bestseller over many years, it offers a comprehensive and user friendly guide to all aspects of video production, and is sold worldwide to students, teachers and enthusiasts of digital media technology.
It is said that a picture says about 1000 words then think about what video will do. Putting your video online can help you convey your messages to your audience. Here are few reasons that help you understand why you need a video online. Read More
Video brings people in touch with the product without having to experience it in person. It emotionalises the viewers decisions and bring confidence and familiarity to the brand.
52% of consumers say that watching product videos makes them more confident in online buying decisions.1
More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to buy, and 37% will watch for more than three minutes.2
Businesses find that shoppers who view video are 174% more likely to buy than viewers who did not.3
Online retailers find that 33% of online sales came from the 13% of site visitors who viewed video.4
34% of clothing shoppers are more likely to buy after viewing an online video ad, versus 16% after watching an ad on TV.5 1 Internet Retailer. Online Videos Help Build Confidence in Purchases. 2 Marketing Charts. Product Videos Found Boosting Purchase Confidence Among Viewers. 3 Retail TouchPoints. Retail TouchPoints Channel Innovation Awards 2012. 4 NRF Stores. Set a Spell: BizChair.com Gives Customers a Closer Look. 5 ReelSEO. Back-to-School Shopping Trends: Video is Key to Retail Clothing Sales for 2012 [Study].